28) Monica stressed the importance of advertising the new product line on television and the radio to add value to the brand. What is one way advertising adds value to a brand? A) by benefiting generic brands the best B) by making products better known C) by making products functionally better D) by eliminating sexual stereotypes E) by addressing product's quality directly

29) A recent ad for Clean-Right Dish Soap featured a woman washing dishes at the sink while three children tugged on her shirt demanding her attention while her husband sat at the kitchen table reading the newspaper. Needless to say, it was removed from the airways quickly because consumers viewed it as A) encouraging consumers to buy a poor quality product. B) providing incomplete information about a product. C) perpetuating a stereotype. D) promoting materialism. E) engaging in demarketing.

37) ________ refers to the social action designed to dramatize the rights of the buying public. A) Consumerism B) Social responsibility C) Materialism D) Social justice E) Socialism