282 Section 2 Internal Influences on Consumer Behavior CS 7-2 You have seen some examples of brand relationships CS 7-4 Jamie Oliver also ran his own chain of restaurants. that Jamie Oliver has entered into. Can you think of other brands that would fit Jamie Oliver? Explain the reasons why. Several had to close over the last years due to finan- cial difficulties. What impression do you think this makes on the brand of Jamie Oliver? CS 7-3 As you have read, Jamie Oliver also received criti- cism for his work. How do you suggest Jamie should address this criticism?