29. The following hypothesis was recently statistically tested by Big Agnes, Ine,, an outdoor gear company headquartered in Steamboat Springs, CO. "The use of Big Agnes backpacking sleeping pads increase a backpacker's satisfaction with a backpacking trip." In this hypothesis, the independent variable is is , while the dependent variable a. backpacker's satisfaction, use of Big Agnes sleeping pads b. camping trip, Big Agnes brand name c. Big Agnes sleeping pads, camping trip d. use of Big Agnes sleeping pads, backpacker's satisfaction c. Both variables are dependent. 30. In the example above, if the hypothesis was, "the use of both Big Agnes backpacking pads and Big Agnes tents increase a backpacker's satisfaction with a backpacking trip," the appropriate statistical technique to test the hypothesis would be a. conjoint analysis. b. bivariate regression analysis. c. ANOVA. d. cluster analysis. c. multiple regression analysis. 31. P-values represent significance levels when conducting some statistical analyses. In a particular statistical test, setting the acceptable p-value at. 05 means a. you can expect 5% of potential respondents to actually respond. b. 95% of all respondents would give these results. c. there is a 5% chance that the findings are not true. d. some garbled statistical fact that we did not cover in class. e. there is a .05% chance the reality equals the findings in this study