29. The ratio (relationship) between product benefits and product costs is known as: a. interest rate b. discount policy c. product offering d. value37. Consumers make sense and interpret perceptions through the use of first impressions, stereotypes, descriptive terms, and the so-called halo effect subliminal stimuli turning in/tuning out both a and c39. According to Freud, the reason why a party "rocks" when enough alcohol is consumed, it's because the ______________ is neutralized a. id b. ego c. superego d. personality

50. Consumers direct their attention towards ads that are: a. pleasant b. pleasant and even threatening, as long as they also offer solutions c. absurd, when it is creative d. a and c