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29. The intemational product life cycle theory A) may have its greatest usefulness in explaining trade and investment behavior when international firms introduce their new products in foreign markets first. B) may have its greatest usefulness in explaining trade and investment behavior when product life cycles are short C) may have its greatest usefulness in explaining the emergence of "bom global companies D) may have its greatest usefulness in explaining trade and investment behavior when interational fims first introduce new products in their home markets. E) may have its greatest usefulness in explaining whether companies will innovate or imitate 30. The theory that to obtain a higher return on its investment, a fimm will transfer its superior knowledge to a foreign subsidiary that it controls, rather than sell it in the open market is known 252 I 7 A) internationalization theory. B) internalization theory. C) strategic behavior theory. D) dynamic capabilities theory. E) eclectic theory 3