29)The agreement between AT&T and Olivetti to sell each other's product in their home regions is an example of a(n) _____________.

finance alliance

comprehensive alliance

marketing alliance

production alliance

R&D alliance

28)If the firm's global strategy involves exploiting new technologies or business techniques that were developed in the home market, ______________ are often best able to graft those innovations to a host country setting.

host-country nationals

parent-country nationals

third-country nationals

fourth-country nationals

22)Which of the following companies will be least suited for an open account (credit) transaction by a United States exporter?

a subsidiary of Chevron oil company in Africa

Citivision PLC, Blockbuster's subsidiary in the United Kingdom

an independently-owned software company in Brazil

Canadian subsidiary of Chrysler corporation

Unilever PLC in the United Kingdom

21)Marketing managers for a firm that has adopted a cost leadership strategy will tend to _____________.

emphasize the quality of the firm's products

focus on showing how unique the firm's product is

use channels of distribution that are exclusive

sell to limited segments of the market

use marketing efforts that advertise the low price of products