2.Advertising Budget Allocation. The Sea Wharf Restaurant would like to determine

the best way to allocate a monthly advertising budget of $1,000 between newspaper

advertising and radio advertising. Management decided that at least 25% of the budget

must be spent on each type of media and that the amount of money spent on local

newspaper advertising must be at least twice the amount spent on radio advertising. A

marketing consultant developed an index that measures audience exposure per dollar

of advertising on a scale from 0 to 100, with higher values implying greater audience

exposure. If the value of the index for local newspaper advertising is 50 and the value

of the index for spot radio advertising is 80, how should the restaurant allocate its

advertising budget to maximize the value of total audience exposure?

a. Formulate a linear programming model that can be used to determine how the restaurant should allocate its advertising budget in order to maximize the value of total audience exposure.

b. Develop a spreadsheet model and solve the problem using Excel Solver.