Question
2)Read the Management Focus on Procter & Gamble (Page 440) and then answer the following questions: a) What strategy was Procter & Gamble pursuing when
2)Read the Management Focus on Procter & Gamble (Page 440) and then answer the following
questions:
a) What strategy was Procter & Gamble pursuing when it first entered foreign markets in
the period up until the 1980s?
b) Why do you think this strategy became less viable in the 1990s?
c) What strategy does P&G appear to be moving toward? What are the benefits of this
strategy? What are the potential risks associated with it?
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Fundamentals of Investment Management
Authors: Geoffrey Hirt, Stanley Block
10th edition
0078034620, 978-0078034626
