2:Shahid Afridi, a famous cricket icon, endorsed many brands such as Pepsi, Warid, Hajmola, Head & Shoulder, Milo etc in Pakistani TV commercials. Kelvin argued that when celebrity endorser endorses so many products, they lack any specific product meaning as well as lost effectiveness as an endorser. As a Brand manager, critically enlightened the pitfalls associated with celebrity endorsement and provide guidelines to encounter this issue with strong analytical arguments and relevant example