2.Teaming up with the right sponsors is often critical to the success of a sports event. a. Explain the difference between event development costs and event fulfillment costs, and provide two examples of each. b. The initial step in the sponsorship sales process is target sponsor qualification. Explain what this means. c. Explain the concept of a sponsorship pyramid, and list 2 things that can vary depending on pyramid level. d. Describe 4 criteria that a potential sponsor would use in evaluating an event sponsorship opportunity