$31\mathrm{.}5$ Trademark Ramada Inns, Inc. $($Ramada Inns$),$ is a franchisor that licenses franchisees to

operate motor hotels using the Ramada Inns trademarks and service marks. In August, the

Gadsden Motel Company $($Gadsden$),$ a partnership, purchased a motel in Attalla, Alabama,

and entered into a franchise agreement with Ramada Inns to operate it as a Ramada Inns

motor hotel. Five years later, the motel began receiving poor ratings from Ramada Inns

inspectors, and Gadsden fell behind on its monthly franchise fee payments. Despite prodding

from Ramada Inns, the motel never met the Ramada Inns operational standards again. One

year later, Ramada Inns properly terminated the franchise agreement, citing quality

deficiencies and Gadsden's failure to pay past$-$due franchise fees. The termination notice

directed Gadsden to remove any materials or signs identifying the motel as a Ramada.

Gadsden continued using Ramada Inns signage, trademarks, and service marks inside and

outside the motel. In September, Ramada Inns sued Gadsden for trademark infringement. Who

wins? Ramada Inns, Inc. v$.$ Gadsden Motel Company, $804$ F$\mathrm{.}2$d $1562,$ Web $1986$ U$.$S$.$

ApLexis $34279($United States Court of Appeals for the Eleventh Circuit$)$