3. 15. The selling concept holds that OA) consumers will not buy enough of a firm's products unless the firm undertakes large-scale persuasion and promotion efforts OB) a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests OC) consumers will only favor products that are available and highly affordable OD) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do OE) consumers will favor products that offer the most in quality, performance, and innovative features