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3 3. Refer to the Vans: Skating on Air Case. As Vans evolved into a hierarchical brand, It had to protect its brand integrity as
3 3. Refer to the Vans: Skating on Air Case. As Vans evolved into a "hierarchical brand, It had to protect its brand integrity as well as grow the brand required getting the right marketing m
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Operations Management An Integrated Approach
Authors: R. Dan Reid, Nada R. Sanders
6th edition
1118952618, 978-1118952559, 1118952553, 978-1118952610
