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3) [ 30 points] A retailer company want to reduce cost of mailing by targeting a set of customers likely to buy a new cell-phone

3) [ 30 points] A retailer company want to reduce cost of mailing by targeting a set of customers likely to buy a new cell-phone product. 1. What is the unit of observation? 2. What are the examples and probable features (5 minimum)? 3. What is the type of each feature?

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