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3. (30 points) The purchases made during the previous holiday season (M_VAL99H) has the highest correlation with current year holiday purchases, so create a regression
3. (30 points) The purchases made during the previous holiday season (M_VAL99H) has the highest correlation with current year holiday purchases, so create a regression model with only this variable. How would you use this model to decide who to offer VIP Service? If you used this model on the Training dataset (i.e., make decisions about who to offer VIP Service based on your model, not on the ex post knowledge of HOL_MVAL), how much incremental profit could you generate
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Smith and Roberson Business Law
Authors: Richard A. Mann, Barry S. Roberts
15th Edition
1285141903, 1285141903, 9781285141909, 978-0538473637
