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3 4 ) Sail Safe currently sells motor boats for $ 6 0 , 0 0 0 . It has costs of $ 4 6
Sail Safe currently sells motor boats for $ It has costs of $ A competitor is bringing a new motor boat to the market that will sell for $ Management believes it must lower the price to $ to compete in the market for motor boats. The marketing department believes that the new price will cause sales to increase by even with a new competitor in the market. Sail Safe's sales are currently motor boats per year.
Required:
a What is the target cost for the new target price if target operating income is of sales?
b What is the change in operating income if marketing department is correct and only the sales price is changed?
c What is the target cost if the company wants to maintain its same income level, and marketing department is correct?
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