3. & 4 What types of value are significant in determining strategic value? O a) Social, revenue, and informational value Ob) Social, scale, and information value O c) Cost, social, and informational value O d) Social, profit, and informational value Question 4 (1 point) What criteria determine whether a brand association can truly function as a point of difference? a) Desirable to the consumer, marketing mix, differentiating from competitors Ob) Desirable to the consumer, deliverable by the company, marketing mix Desirable to the consumer, deliverable by the company, differentiating from competitors d) Desirable to the consumer, marketing mix, deliverable by the company

What types of value are significant in determining strategic value? a) Social, revenue, and informational value b) Social, scale, and information value c) Cost, social, and informational value d) Social, profit, and informational value Question 4 (1 point) What criteria determine whether a brand association can truly function as a point of difference? a) Desirable to the consumer, marketing mix, differentiating from competitors b) Desirable to the consumer, deliverable by the company, marketing mix c) Desirable to the consumer, deliverable by the company, differentiating from competitors d) Desirable to the consumer, marketing mix, deliverable by the company