3.

5. Highlight the statement that is not true about the use of personas in design. (2 points) Personas are an archetype representation of a class of real users. Personas can be identified by looking for similar patterns of users across a set of behavioral variables Personas help designers have more empathy for users as real people to facilitate design thinking. It is acceptable to describe a persona based on yourself as a designer as long as you are aware of the potential bias. There may be a cast of personas analogous to what you might expect to find in a play or film. a. b. c. d. e