3

50 points

The following question is derived from the Book by Gary P. Pisano (Creative Construction).

According to the following article, innovation can be a tough and challenging undertaking (refer to Appendix 1). Fallure rates are high and reasons for it are

https://www.forbes.com/sites/kmehta/2019/03/26/why-your-innovation-initiative-will-fail/?sh=5ec95530

1) Discuss the THREE (3) main reasons or challenges as described by Pisano in why failure rates are high. (25 marks)

2) What are the THREE (3) framework that Pisano proposed to create and sustain a company's capacity for innovation? (25 marks)