3. A Brisbane couple were previously private plant collectors. When the pandemic began. they turned this hobby into a business operating from their home backyard. They specialise in selling rare {mainly tropical aroids} indoor plants through their website. Their target customer base are 'rare plant' enthusiasts based in Brisbane who are willing to payr up to l for a single leaf cutting. The business is now wellknown for the actualityr of its plant specimens. rare plant range and careful packaging methods. Acoording to the strategy clock. which business strategy is adopted by this business? [2 marks]