3. A good business model can convince the investor to invest in the company. This may lead to generate funding and future expansion of business which is useful in developing an information system that can be very costly because it needs some expertise and current technological advances and good security to run and keep business data. Explain the following components of the business model for Alibaba: (a) Value proposition (5 Marks) (b) Revenue model (5 Marks) (c) Competitive advantage (5 Marks) (d) Market strategy (5 Marks) [Total: 20 Marks]