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3. A good opening is vital to getting a prospect's attention, interest, and to the success of the sales presentation. Define the referral, benefit, and

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3. A good opening is vital to getting a prospect's attention, interest, and to the success of the sales presentation. Define the referral, benefit, and compliment openings. Assume you have an appointment to meet with a procurement manager for a major fast food restaurant chain. Provide an example of how you would use each of the three openings, referral, benefit, and compliment, in your first meeting with the procurement manager. Please state exactly what you would say in each of the openings

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