3. (a) Marketing is a process that bridges the gap between producers and consumers through the creation of utility and thereby satisfying wants and needs. Name three types of utility created by the marketing process. (b) Financial facilitators are said to have far reaching effects throughout the marketing channel. Explain what is meant by that statement. (c) Define three impacts of standardization on the market. (d) Within the context of food marketing, (i) What is the value chain and (ii) Why is it important? 4. (a) In the process of attraction staff, employers are sometimes faced with the option of internal vs. external recruitment. (i) Discuss three advantages associated with internal recruitment (ii) Discuss three advantages of external recruitment (b) Draw a diagram outlining the typical selection decision process. (c) Marketing efficiency is a frequently used measure of market performance. i. How is marketing efficiency measured