3. a. Which IS NOT a strategic imperative of globalisation? Resources and supplies: Finding what you need b. Industry rivals: To be able to compete C. Taking advantage of your core competency d. Economies of scale: so you can reduce your costs 4. In the context of business strategy orientations, DIFFERENTIATION focuses on: a. Selling different products in different markets b. How to be different in the eye of the consumer? C. Adopting different prices in different markets d. None of the above 5. Which of the four Ps of the marketing mix focuses on getting products and services into customers' hands via transportation and merchandising? a. product b. pricing c. promotion d. place e. all of the above 6. Which approach to international marketing is the most costly for a firm to adopt? a. ethnocentric approach b. polycentric approach c. geocentric approach d. Regiocentric approach 7. Which of the following is NOT a demographic variable: a. age b. gender C. income d. level of educational attainment e. opinion about health risks associated with smoking