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3. Analyse the impact of J.C. Penny's radical makeover strategy under Ron Johnson, new CEO, from strategic implications of branding viewpoint. 4. Examine the challenges

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3. Analyse the impact of J.C. Penny's radical makeover strategy under Ron Johnson, new CEO, from strategic implications of branding viewpoint". 4. Examine the challenges faced and opportunities explored by JC Penny in integrated marketing mix activities to build its brand equity

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