3 and 4

Distribution strategy is another term for place strategy. O True O False Mike and lke, the fruit-flavored chewy candies, needed a major facelift. The brand had a small but loyal core of "munchers." A relatively small brand, it needed visibility to take on share leaders like Starburst and Skittles. The company changed its packaging and developed contests all geared to 12- to 17-year-olds. The makers of Mike and Ike have modified its strategies. O place and price O promotion and place O product and place O product and promotion O promotion and price