3. Apply ratio analysis for the five years including profitability for exxon gas station (Gross profit margin, Net profit margin, and return on equity), liquidity (Current ratio), Market based (P/E, Market to book), Financial leverage management (Debt ratio, times interest earned), and Asset management (Fixed asset turnover, Total asset turnover) and Dupont Models (ROA and ROE). Compare the company to the industry averages or to a main competitor.

4. Apply the constant growth model (P = D1/R - g to value the stock. You can find the required return by manipulating the constant growth model as follows: R = D1/P + g

P = the current price of the stock

D1 = the next dividend D0(1 + g)

R = the required return

g = the growth rate of the dividend