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3. As a brand manager, perceptual maps allow you to: a. Understand how consumers see your brand b. Examine whether there are potential gaps in
3. As a brand manager, perceptual maps allow you to: a. Understand how consumers see your brand b. Examine whether there are potential gaps in the market offering c. If performed regularly, track the
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Operations Management An Integrated Approach
Authors: R. Dan Reid, Nada R. Sanders
6th edition
1118952618, 978-1118952559, 1118952553, 978-1118952610
