3. Assume that total industry sales in 1995 are expected to be 20% of the industry sales in 1999 (as projected by the experts in the Delphi probe). Use the ASSESSOR model to develop a marketing mix for the Magicphone. Specifically, make recommendations for advertising, distribution, and sales promotion budgets. What long-run market share and profit contribution do you predict for Magicphone? Perform a sensitivity analysis: observe the effect on long-run market share of slight variations (perhaps 10% or 15% in each direction) in each of the three budgets