3. Assume the company has conducted a marketing study that estimates it can increase annual sales of this product by 5,000 units for each $2 reduction in its selling price. If the company will only consider price reductions in increments of $2 (e.g., $78, $76, etc.), what is the maximum annual profit that it can earn on this product? What sales volume and selling price per unit generate the maximum profit? (15 points) HINT: Make a chart & find net operating loss for each price level until maximum profit. 4. What would be the break-even point in unit sales and in dollar sales using the selling price that you determined in requirement 3? (10 points)