3. Assuming Digby’s current market share for its Daft product remains the same, how many units of Daft should Digby expect to sell in the primary segment for the upcoming year?

Total unit demand 6,676

Growth rate next year - 10%

 

Name Daft Axe City Cent Drum Attic Best Cat Creak Deal Dino Market Units Sold Share to Seg 1,369 1.226 12/10/2019 986 11/18/2020 21% 18% 15% 15% 10% 8% 6% 4% 2% 1% 0% 978 690 529 413 270 Revision Date 8 11/29/2020 12/2/2020 6/28/2021 4/13/2018 11/11/2020 12/18/2020 154 12/10/2020 54 12/21/2020 11/4/2020 Stock Out Pfmn Coord 7.8 7.6 9.3 8.6 5.2 4.9 8.6 6.2 6.0 9.7 11.7 Size Coord 12.2 $22.00 16000 12.4 $32.00 22000 11.5 $28.00 20000 11.0 $27.00 18000 14.8 $20.00 14000 Age List Price MTBF Dec.31 15.1 $26.00 20000 9.6 $30.00 23000 13.8 $19.00 17000 $19.00 17000 8.5 $31.00 18000 $35.00 20000 14.0 10.3 1.17 2.24 1.25 1.21 3.46 5.11 2.19 2.56 2.76 1.07 1.12 Promo Budget $950 $1,200 $1,050 $1,050 $950 $1,200 $1,100 $1,050 $1,050 $950 $950 Cust. Awareness 52% 80% 63% 62% 52% 79% 71% 63% 63% 53% 52% Sales. Budget Accessibility $1,000 $1,000 $600 $600 $1,000 $2,000 $400 $800 $1.000 $600 $1,300 Cust. 62% 85% 58% 58% 62% 85% 22% 58% 58% 62% 62% Dec. Cust. Survey 33 27 18 18 9 5 7 27 26 0 0