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3. Call centers often experience high turnover, which is quite costly. These centers, which handle everything from computer help-desk functions to the processing of

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3. Call centers often experience high turnover, which is quite costly. These centers, which handle everything from computer help-desk functions to the processing of mortgage applications, have been described as white-collar factories. Large numbers of employees work in cubicles, responding to phone calls all day, often from upset customers. Often, they have quotas for the volume and types of calls that they handle each day. Is it more important to design these jobs to increase efficiency or motivation? As a manager, how might you make such a change?

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