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3 . Co - branding Campaign of Uber You are the Head of Business Development at UBER and the CEO and other management team has
Cobranding Campaign of Uber
You are the Head of Business Development at UBER and the CEO and other management team has decided to engage in strategic partnerships with other brands. As a Head of Business Development, how would you react to this scenario, and what strategies would you employ to explore and initiate such innovative cobranding opportunities for Uber?
Give a list of different brands you would approach and give the titles of the cobranding campaigns you would run with them if you had the opportunity.
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