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3. Define the concept of services and illustrate with examples? (5 Points) Enter your answer 4. Explain the specific characteristics of services comparing to tangible
3. Define the concept of services and illustrate with examples? (5 Points) Enter your answer 4. Explain the specific characteristics of services comparing to tangible products? Discuss the implications for Marketing? (7 Points) Enter your answer 5. Discuss the major challenges for services? (6 Points) Enter your answer 6. Explain the concept of 7ps in the specific context of services Industry? Illustrate with examples? (6 Points) Enter your
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