3. Differentiators, Value Proposition and Other Features (15 points)

Describe the three features or attributes of your Tesla product that differentiate it from its competitors and substitutes. Describe briefly the competitors and whether they are your main competitors, or just skirmishers and bystanders.

Show where your features (Differentiators and Basic) fit on the attribute map of your selected Tesla product and identify the discriminators and energizers that will distinguish it from competitors.