3. Do you agree with Sudhir Vahal (Thermax) that this situation presents a new product opportunity for the company..and why? If so, what would the outline specification and target costing be aiming to achieve? Also, considering good practice in industry, discuss how the process for identifying such new product opportunities might be improved in the future Marks will be awarded for interpretation and critique of the case and the application of theory from the course to the questions posed