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3. Drawing upon value chain and resource-based view, discuss the company's source(s) of competitive advantage (30%) with references -Competitive Advantagess rest on the value chain,

3. Drawing upon value chain and resource-based view, discuss the company's source(s) of competitive advantage (30%) with references -Competitive Advantagess rest on the value chain, units -Resource, Capacity capabilities -explore -exploit -business level strategy -corporate level strategy -Product development -PP -PD -MD -MP -differentiation

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