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3) Each of the following is a syndicated service EXCEPT. a. Audit services I Page 3 of 5 b. Media panels c Word association d.

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3) Each of the following is a syndicated service EXCEPT. a. Audit services I Page 3 of 5 b. Media panels c Word association d. Purchase panels research uses a small number of non-representative cases, un structured data collection, and non statistical data analysis: a Secondary data b. Mechanical observation c Qualitative d Quantitative 5) Focus group research a. Is carried out over several days b. Typically uses groups of 30 or more people c. Requires a moderator with a high level of observational, interpersonal and com- munication skills d Is a type of quantitative research 6) is a type of research that uses an unstructured, direct personal interview in which a single respondent is probed by a highly skilled interviewer to uncover underlying motivations, beliefs, attitudes and feelings on a topic. a. Online focus group b. Syndicated research c. Depth interview d. Skilled interview 7) A type of qualitative research which uses a projective technique that requires the respon dent to complete an incomplete stimulus situation is called: 4. Completion technique b. Story completion c. Word association d. Sentence completion

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