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. 3. E-commerce initiative: What are the risks and benefits for A Couple of Squares in launching an e- commerce site? What steps could be
. 3. E-commerce initiative: What are the risks and benefits for A Couple of Squares in launching an e- commerce site? What steps could be taken to mitigate the risks? (Be sure you consider the compe...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
