Question
3.) Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning
3.) Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. the cost of these, the audience reached by each type of ad, and the maximum number available are shown in the following table:
- in addition, Martinez has decided that there should be at least 8 ads on TV or social media or some combination of those two.
- the amount spent on billboards and newspapers together must of exceed the amount spent on TV ads.
- while fundraising is still continuing, the monthly budget for advertising has been set at $20,000.
The objective is to find out how many ads of each type should be placed to maximize the total number of people reached.
Define the decision variables and formulate the problem as a linear program.
3) Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. The costs of these, the audience reached by each type of ad, and the maximum number available are shown in the following table: Cost per Type of AD TV Social media Billboards Newspapers AD $400 $300 $900 $800 Audience reached/AD 20,000 22,000 34,000 18,000 Maximum number 5 10 15 5 . . In addition, Martinez has decided that there should be at least eight ads on TV or social media or some combination of those two. The amount spent on billboards and newspaper together must not exceed the amount spent on TV ads. While fundraising is still continuing, the monthly budget for advertising has been set at $20,000. The objective is to find out how many ads of each type should be placed to maximize the total number of people reached. Define the decision variables and formulate the problem as a linear program. (30 pts) 3) Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. The costs of these, the audience reached by each type of ad, and the maximum number available are shown in the following table: Cost per Type of AD TV Social media Billboards Newspapers AD $400 $300 $900 $800 Audience reached/AD 20,000 22,000 34,000 18,000 Maximum number 5 10 15 5 . . In addition, Martinez has decided that there should be at least eight ads on TV or social media or some combination of those two. The amount spent on billboards and newspaper together must not exceed the amount spent on TV ads. While fundraising is still continuing, the monthly budget for advertising has been set at $20,000. The objective is to find out how many ads of each type should be placed to maximize the total number of people reached. Define the decision variables and formulate the problem as a linear program. (30 pts)Step by Step Solution
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