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3 . Encourage trial 4 . Facilitate purchase 5 . Create loyalty You must analyze at least two the following social media platforms [tools :
3 . Encourage trial 4 . Facilitate purchase 5 . Create loyalty You must analyze at least two the following social media platforms [tools : - Facebook - Twitter - Instagram - Linkedln - Y ouTube Think of this report as the type of report created by a social media consultancy firm before a firs meeting with a client . The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would [could do for them if they were to hire it. Include the following sections Introduction: Introduce the company and what it is that they do and why social media is important to their business ;HINT :Look at the industry they operate within as well as norm s/standards for social media use in that industry. Overall summary of social media use: Briey summarize the company's history with social media and current use of social media along with the overall strategic focus from one or several of the above purposes ;can you identify who manages social media for the business (marketing department , outside social media advertising firm etc .)? Are they using the different tools like Twitter, Instagram Pinterest etc. in ways that are unique or duplicative (of other companies or competitors or even of other platforms in other words are they saying the same uninspired
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