3. Evaluate Rand Mcnally's new business strategy. Do you think it will prove to be sucessful? Yes, I believe that it will be sucessful. with the help of Davis, the new strategy and management, Rand Mcnally can do more than enough to compete with their competitors. They already have a better penonal relationship with their customer more than their competitors, and with this new easy-to-use inter face technolay and a management team that was even willing to gave up ad revenue in order to advance their own website, I believe it be be a success