3) Executive Summary An executive summary should be a high-level document that in 1 page summarizes your entire paper. 4) Introduction (Try to Identify and summarize key information and questions you will be answering here) Provide a summary of the situation presented by the case including important information on the situation, organization, and people involved. You must clearly state the problems you are responding to or trying to solve as consultants (consider the questions provided that frame your analysis). While there is lots of information provided to you throughout the case, you should take care to identify what information makes important contributions to your course of action. 5) Alternatives: Identification of Three Viable Courses of Action In this section, you should outline three potential courses of action that the organizers could take. You should title each of these options and you should give a high-level summary of what each option would specifically involve (at least 1 paragraph each). 6) *Analysis (This section is likely where you will present your management tools and may cite any exhibits you include) A) This section should provide your reasoning and analysis of the guiding questions as well as your analysis that backs up your final course of action proposed. 4 B) At the end of this section it should clearly state which course of action you suggest 7) *Implementation Plan This section must describe the course of action you would suggest (consider presenting a GANTT chart with estimated timelines for major actions). You must also make note of challenges or difficulties that you can foresee when implementing your plan and how you would plan to respond to them if they do occur. 8) References 9) Exhibits (These could include visual representations of Management Tools such as Charts, Diagrams, Analysis Tools, Planning Tools, or Graphics) In the middle of this radical new product launch, the Freitag brothers are in search of a CEO to oversee the management of their firm. They wish to find a qualified person whose experience will ensure a stable future. Someone with whom they will be able to work in close co-operation and who will preserve the core values of FREITAG. The Freitags have always tried to think modest and humble while growing big and they now need to look forward and find an optimal solution for the years to come. Question 1) What are the Key Ingredients that the brand FREITAG Encompasses? What are their core values? Question 2) What are the main changes occurring inside the Freitag brand that a new CEO would have to have a plan for overcoming? Question 3) What strategy would you propose to the Freitag brothers if you were being considered for the future management of their firm? You should use a combination of (1) your own intuition, (2) information presented in the case and (3) content covered in class such as Ethics in business, 4Ps, Marketing Mix etc