3 Forecasting Box Office Returns Case Study Data Box office data from 1997-2006. MONTH 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 JAN 104 101 88 132 125 111 127 119 147 145 FEB 100 96 110 109 118 123 129 147 146 149 MAR 99 82 129 101 121 121 132 164 133 148 APR 88 84 113 111 140 139 108 135 148 148 MAY 89 85 114 140 141 119 115 124 141 148 JUN 108 124 169 179 201 156 149 168 191 201 JUL 109 134 131 145 152 154 155 159 178 184 AUG 101 109 139 140 138 136 129 137 156 166 SEP 106 121 120 120 137 105 117 149 119 151 OCT 102 111 115 129 138 132 166 159 138 166 NOV 78 101 116 118 144 123 152 175 175 170 DEC 111 112 128 139 148 164 173 195 188 194 Through analysis of the box office data from 1997-2006 from Variety, a time series is plotted on a graph to show patterns and trends in-depth and specific to each year. Based on the graph below, we can determine that the summer months and holiday season in December have high box office returns. Furthermore, we can notice a trend of a drop in spring and the gap period 250 between summer and the end of 200 1997 the fiscal year 1998 150 1999 2000 2001 2002 100 2003 2004 2005 2006 50 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec