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3) Gene Research, Inc. just finished a 4-year R&D and clinical trials successfully and expects a quick approval from the Food and Drug Administration. If

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3) Gene Research, Inc. just finished a 4-year R&D and clinical trials successfully and expects a quick approval from the Food and Drug Administration. If the company markets the product on their own, it requires $30 million immediately (n - 0) to build a new manufacturing facility, and it is expected to have a 10-year product life. The R&D expenditure in the previous years and the anticipated revenues that the company can generate over the next 10 years is summarized as $100 $100 4 3 2 1 0 129 10 Years (Units: $Million) $10 $30 (Required investment to commercialize) Merck, a large drug company is interested in purchasing the R&cD project and the right to commercialize the product from Gene Research, Inc, immediately (n -0). What would be a starting negotiating price for the project from Merck? Assume that Gene's MARR = 20%

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