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3. Haller, in fact, does not might Haller not downsize? 13-27 Growth, price-recovery, and productivity components. Lakeside T-Shirt Company sells For simplicity, assume that

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3. Haller, in fact, does not might Haller not downsize? 13-27 Growth, price-recovery, and productivity components. Lakeside T-Shirt Company sells For simplicity, assume that all purchasing and selling costs are included in the average cost per T-shirt and a variety of T-shirts. Lakeside presents the following data for its first two years of operations, 2018 and 2019 that each customer buys one T-shirt. Number of T-shirts purchased Number of T-shirts lost Number of T-shirts sold 2018 200,000 2019 250,000 2,000 3,300 198,000 246,700 $25.00 $26.00 Average selling price $10.00 $8.50 Average cost per T-shirt Administrative capacity in terms of number of customers 4,000 3,750 who can be served $1,200,000 $1,162,500 Administrative costs $300 Administrative cost per customer $310 5 Design staff 5 Total design costs $250,000 $275,000 Design cost per employee $50,000 $55,000 Required 1. Is Lakeside's strategy one of value or cost leadership? Explain briefly. 2. Describe briefly the key elements Lakeside should include in its BSC and the reasons it should do so. 13-28 Strategic analysis of operating income (continuation of Exercise 13-27). Required 1. Calculate Lakeside's operating income in both 2018 and 2019. 2. Calculate the growth, price-recovery, and productivity components that explain the change in operat ing income from 2018 to 2019. 3. Comment on your answers in requirement 2. What do each of these components indicate?

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