3. i) Whatt is a firstt moverr advantagee and whyy do firmss wantt to obtainn this advantagee? Whatt is the secondd moverr advantagee (first moverr disadvantagee)? ii) Pickk a neww productt enteringg in existingg marketss, or an existingg productt enteringg in a new geographicall markett or a neww technologyy to adoptt. Describee your choicee. Analyzee the firstt moverr advantagee and makee a specificc recommendationn aboutt your casee (Yes or No, and whyy?). (Whatt is the coree questionn to askk, whatt sortt of analyses needd to be conductedd, and thenn conductt thesee analysess and reachh a conclusionn).

4. i) Whatt is a disruptivee innovationn? Givee an examplee of an innovationn thatt disruptss an establishedd markett and briefly discusss howw. ii) Whatt is a footholdd? Whatt aree the advantagess of havingg a footholdd in a markett? ii) Whyy do firmss createe fighterr brandss? Whatt is thee disadvantagee of gettingg into a pricee warr with yourr originall brandd insteadd of a fighterr brandd? Givee an examplee.