3). If a consumer (P) likes a celebrity (O) and that celebrity endorses a product (X), but the consumer dislikes the product, this relationship is: A. Balanced because the consumer's opinion of the celebrity will change. B. Imbalanced and may cause the consumer to change their opinion about the celebrity or the product. C. Balanced because the consumer's opinion of the product will change. D. Imbalanced but will not cause any change in the consumer's opinions.

3). If a consumer (P) likes a celebrity (O) and that celebrity endorses a product (X), but the consumer dislikes the product, this relationship is: A. Balanced because the consumer's opinion of the celebrity will change. B. Imbalanced and may cause the consumer to change their opinion about the celebrity or the product. C. Balanced because the consumer's opinion of the product will change. D. Imbalanced but will not cause any change in the consumer's opinions