Question
3) Janice Long is considering building a budget hotel that offers clean small rooms with bathrooms. She anticipates that her 120 rooms will rent for
3) Janice Long is considering building a budget hotel that offers clean small rooms with bathrooms. She anticipates that her 120 rooms will rent for 39,600 room-nights per year. The market price for equivalent rooms is $60 per night. Janice estimates that the capital cost will be $6,500,000 and she would like an annual return of 10%. Following are the estimated annual operating costs:
Variable operating costs $ 21 per room night
Fixed costs:
Salaries and wages $ 420,000
Building maintenance 89,000
General administration 280,000
Total fixed costs $ 789,000
Required:
a. What is the full cost per room-night?
b. Can Janice meet the targeted return on investment based on the estimated costs and revenue? Show your calculations.
c. A tour operator has offered $30 per night for 20 rooms during a time of the year that there is likely to be at least that many rooms vacant. Should Janice accept this offer? Show your calculations.
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