Question
3. Johann encounters a manufacturer in Shenzhen, China that would like to enter into a licensing agreement with TekWunder to produce Magna-Hickey devices. This manufacturer
3. Johann encounters a manufacturer in Shenzhen, China that would like to enter into a licensing agreement with TekWunder to produce Magna-Hickey devices. This manufacturer would produce the device for sale in Asia and would pay Magna-Hickey 5% royalties on sales. It would also sell Magna-Hickeys back to TekWunder at a price that is half of TekWunder's German production costs. a. What intellectual property concerns should Johann have in regard to entering into a licensing agreement with the Chinese manufacturer? b. What challenges will Johann likely face in managing the licensing arrangement if he were to enter into a licensing agreement with the Chinese manufacturer (identify at least four).
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